Notice of Privacy Practices

This notice describes how medical information about you may be used and how you can get access to this information. Please review it carefully.

This notice, developed by Memorial Medical Center, Inc. and in accordance with the Health Insurance Portability and Accountability Act, will serve as a notice for patients of Memorial Medical Center, Inc. and possibly other covered entities.

Our Commitment to Your Privacy

The covered entity is dedicated to maintaining the privacy of your medical information. In conducting our business, we will create records regarding you and the treatment and services we provide to you.

  • These records stay the property of the covered entity. However, we make the following commitment to you:
  • To maintain the confidentiality of your medical information.
  • To provide you with this notice of our privacy practices and legal obligations concerning your medical information.
  • To follow the terms of our notice of privacy practices in effect at the time.
  • To summarize, this notice provides you with the following important information:
  • How we may use and disclose your medical information.
  • Your privacy rights in your medical information.
  • Our obligations concerning the use and disclosure of your medical information.

How We May Use and Disclose Your Medical Information

(If you are receiving behavioral health services, please see special section of this notice.)

The following categories describe the different ways in which we may use and disclose your medical information. Please note that each particular use or disclosure is not listed below. However, the different ways we are permitted to use and disclose your medical information do fall within one of the categories.

Treatment: The covered entity may use and disclose your medical information to treat you. For example, we may ask you to undergo laboratory tests (such as blood or urine tests), and we may use the results to help us reach a diagnosis. Many of the people who work for the covered entities may use or disclose your medical information in order to treat you or to assist others in your treatment. Additionally, we may disclose your medical information to others that may assist in your care, such as your physician, therapists, spouse, children or parents. Physicians may share your medical information with other physicians to facilitate consultation, referral or followup as part of your treatment.

Payment: The covered entity may use and disclose your medical information in order to bill and collect payment for the services and items you may receive from us. For example, we may contact your health insurer to certify that you are eligible for benefits (and for what range of benefits) and we may provide your insurer with details regarding your treatment to determine if your insurer will cover, or pay for, your treatment. We also may use and disclose your medical information to obtain payment from third parties that may be responsible for such costs, such as family members. Also, we may use your medical information to bill you directly for services and items.

Health Care Operations: The covered entity may use and disclose your medical information to operate our business. These uses and disclosures are important to ensure that you receive quality care and that our organization is well run. As examples of the ways in which we may use and disclose your information for our operations, our organization may use your medical information to evaluate the quality of care you received from us, or to conduct cost-management and business planning activities for our organization. Further, we may disclose your information to doctors, nurses, health care students, and other personnel of the covered entity for review and learning purposes.

Appointment Reminders: The covered entity may use and disclose your medical information to remind you that you have an appointment.

Treatment Alternatives/Health Related Benefits and Services: The covered entity may use and disclose your medical information to inform you of treatment alternatives and/or health-related benefits and services that may be of benefit to you.

Fundraising: It is the policy of the covered entities not to participate in fundraising activities.

Marketing: We may use your medical information to make a marketing communication to you that (1) occurs in a face-to-face encounter with you; (2) concerns products or services of nominal value: or (3) concerns our health-related products or services or those of another party, provided that we tell you if we have received, or will receive directly or indirectly, any money or other remuneration for making the communication to you. If you don’t want to receive marketing communications (other than those that are in a newsletter or other general communication device), please contact the Privacy Officer.
For any other marketing communications, we will need an authorization for release of information signed by you, specifically for this purpose.

Facility Directory: Memorial Medical Center may include certain limited information about you in our facility directory while you are a patient. This information may include your name, location, your general condition and your religious affiliation. The directory information, except for your religious affiliation, may be released to family and friends who ask for you by name. Your religious affiliation may be given to a member of the clergy even if they do not ask for you by name. If you do not want your information included in our directory, you should inform the registrar upon your admission to the hospital.

The following categories describe additional conditions in which we may use or disclose your medical information:

Required by Law: We will use or disclose medical information about you when required by applicable federal or state law.

Public Health Activities: The covered entity may disclose your medical information for public health activities including generally:

  • to prevent or control disease, injury or disability;
  • to maintain vital records, such as births and deaths:
  • to report child abuse or neglect;
  • to notify a person regarding potential exposure to a communicable disease;
  • to notify a person regarding a potential risk for spreading or contracting a disease or condition;
  • to report reactions to drugs or problems with products or devices;
  • to notify appropriate government agency(ies) and authority(ies) regarding the potential abuse or neglect of an adult patient (including domestic violence); however, we will only disclose this information if the patient agrees or we are required or authorized by law to disclose this information; and
  • to notify your employer under limited circumstances related primarily to workplace injury or illness or medical surveillance.

Abuse, Neglect, and Domestic Violence: We may disclose your medical information if we believe you are a victim of abuse, neglect, or domestic violence. The covered entity will only make this disclosure if you agree, or when required or authorized by law.

Health Oversight Activities: The covered entity may disclose your medical information to a health oversight agency for activities authorized by law for appropriate oversight of the health care system, governmental benefit programs and regulatory or statutory compliance. Oversight activities can include, for example, investigations, inspections, audits, surveys, licensure and disciplinary actions; civil, administrative and criminal procedures or actions; or other activities necessary for the government to monitor government programs, compliance with civil rights laws and the health care system in general.

AdministrativeProceedings: The covered entity may use and disclose your medical information in response to a court or administrative order, if you are involved in a lawsuit or similar proceeding. We also may disclose your medical information in response to a discovery request, subpoena, or other lawful process by another party involved in the dispute, but only if
we have made an effort to inform you of the request or to obtain an order protecting the information the party has requested.

Law Enforcement: Wisconsin law allows the covered entity to release confidential information to law enforcement officials in the following circumstances:

  • concerning a death we believe might have resulted from criminal conduct;
  • regarding criminal conduct at the hospital;
  • in response to a warrant, summons, court order, subpoena or similar legal process;
  • to identify/locate a suspect, material witness, fugitive or missing person; and
  • in an emergency to report a crime (including the location or victim(s) of the crime, or the description, identity or location of the perpetrator).

In all other circumstances regarding law enforcement, Wisconsin law requires a court order for the release of confidential medical information.

Coroners, Medical Examiners, and Funeral Directors: The covered entity may release medical information to a coroner or medical examiner. This may be necessary, for example, to identify a deceased person or to determine the cause of death. We may also release medical information about patients of the hospital to funeral directors as necessary to carry out their duties.

Organ and Tissue Donation: We will use or disclose your medical information to organizations that handle organ and tissue procurement, banking or transplantation as required by law.

Research: Under certain circumstances we may use and disclose medical information about you for research purposes. We will always ask for your specific authorization if medical information that identifies you will be used or disclosed in connection with a research project.
Serious Threats To Health or Safety: The covered entity may use and disclose your medical information when necessary to reduce or prevent a serious threat to your health and safety or the health and safety of another individual or the public. Under these circumstances, we will only make disclosures to a person or organization able to help prevent the threat.

Specialized Government Functions: The covered entity may disclose your medical information if you are a member of U.S. or foreign military forces (including veterans) and if required by the appropriate military command authorities. In addition, the covered entity may disclose your medical information to federal officials for intelligence and national security activities authorized by law. We also may disclose your medical information to federal officials in order to protect the President, other officials or foreign heads of state, or to conduct investigations.
Furthermore, the covered entity may disclose your medical information to correctional institutions or law enforcement officials if you are an inmate or under the custody of a law enforcement official. Disclosure for these purposes would be necessary: (1) for the institution to provide health care services to you, (2) for the safety and security of the institution and/or (3) to protect your health and safety or the health and safety of other individuals.
Workers’ Compensation: The covered entity may release your medical information for workers’ compensation and similar programs established by law toprovide benefits for work related injuries or illness.

Your Rights Regarding Your Behavior Health Services Records

Maintained by Memorial Medical Center, Inc. – Behavior Health Services

When receiving behavioral health services, your medical records are protected by numerous Federal and State Regulations. Memorial Medical Center is responsible for maintaining and releasing behavioral health service records in pursuit of the regulation or code which will provide you with the most protection in regards to safeguarding confidentiality of your medical record.

Memorial Medical Center’s Notice of Privacy Practices is based on the Federal Health Insurance Portability and Accountability Act (HIPAA). However, the confidentiality of patient behavioral health service records, including mental health and/or alcohol and drug abuse records maintained by this program are also protected by Federal Code of Regulations 42 – Part 2 (Confidentiality of Alcohol and Drug Abuse Treatment Records), Wisconsin Administrative Code HFS 92 (Confidentiality of Treatment Records), Wisconsin Statute Chapter 51.30 (Mental Health Act), Wisconsin Administrative Code HFS 94 (Patient Rights), and Federal Code of Regulations 45 – Part 160 and 162 (Health Insurance Portability and Accountability Act). There are instances when Federal Code or Wisconsin statute is stricter than HIPAA law and may take precedence over HIPAA law.

No part of Behavioral Health Service records which contain any identifying information, whether direct or indirect, may be released or disclosed except when required by law. Exceptions may include, but are not limited to:

  • the patient’s written authorization, or
  • a disclosure made to medical personnel in a medical emergency; or
  • qualified personnel for research, audit, or program evaluation; or
  • patient who commits or threatens to commit a crime either at the program or against any person who works for the program; or
  • in instances of suspected child abuse and/or neglect.

If you are being admitted to a behavioral health service provided by Memorial Medical Center and have questions regarding your privacy, please contact the Behavioral Health Client Rights Specialist at (715) 685-5404.

Violation of Federal or State law and regulations by a program under this heading is a crime. Suspected violations may be reported to the Behavioral Health Services Client Specialist or the United States attorney in the district where the violation occurred.

Your Rights Regarding Your Medical Information

You have the following rights regarding the medical information that we maintain about you:
Requesting Restrictions: You have the right to request a restriction in our use or disclosure of your medical information for treatment, payment or health care operations. Additionally, you have the right to request that we limit our disclosure of your medical information to individuals involved in your care or the payment for your care, such as family members and friends.

We are not required to agree to your request; however, if we do agree, we are bound by our agreement except when otherwise required by law, in emergencies, or when the information is necessary to treat you. In order to request a restriction in our use or disclosure of your medical information, you must make your request in writing to the Privacy Officer. Your request must describe in a clear and concise fashion: (1) the information you wish restricted: (2) whether you are requesting to limit our practice’s use, disclosure, or both; and (3) to whom you want the limits to apply.
Confidential Communications: You have the right to request that the covered entity communicate with you about your health and related issues in a particular manner, or at a certain location. For instance, you may ask that we contact you by mail, rather than by telephone, or at home rather than work.
In order to request a type of confidential communication, you must make a written request to the Privacy Officer specifying the requested method of contact, or the location where you wish to be contacted. The covered entity will accommodate reasonable requests. You are not required to give a reason for your request.

Inspection and Copies: You have the right to inspect and obtain a copy of the medical information that may be used to make decisions about you, including patient medical records and billing records, but not including psychotherapy notes. You must submit your request in writing to the Privacy Officer in order to inspect and /or obtain a copy of your medical information. The covered entity may charge a fee for the costs of copying, mailing, labor and supplies associated with your request. The covered entity may deny your request to inspect and/or copy in certain limited circumstances. However, you may request a review of our denial. Reviews will be conducted by another licensed health care professional chosen by us, not by the person who denied your request.

Amendment: You may ask the covered entity to amend your medical information if you believe it is incorrect or incomplete. You may request an amendment for as long as the information is kept by the covered entity. To request an amendment, your request must be made in writing and submitted to the Privacy Officer. You must provide us with a reason that supports your request for amendment. The covered entity may deny your request if you fail to submit your request in writing or the request does not include a reason. Also, we may deny your request if you ask us to amend information that is:

  • accurate and complete
  • not part of the medical information kept by or for the organization
  • not part of the medical information which you would be permitted to inspect and copy; or
  • not created by the covered entity, or unless the individual that created the information is no longeravailable to amend the information.

Accounting of Disclosures: You have the right to request an accounting of disclosures. An accounting of disclosures is a list of certain disclosures our organization has made of your medical information. In order to obtain an accounting of disclosures, you must submit your request in writing to the Privacy Officer. A requestfor an accounting of disclosures must state a time period that may not be longer than six (6) years and may not include dates before April 14, 2003. The first list you request within a 12-month period is free of charge, but the covered entity may charge you for additional lists within the same 12-month period. The covered entity will notify you of the costs involved with additional requests, and you may withdraw your request before you incur any costs.

Right to a Paper Copy of This Notice: You have the right to obtain a paper copy of this Notice at any time. You will automatically receive a copy of this Notice during the Registration process upon your first visit to the Hospital. After your first visit, a copy of our Notice of Privacy Practices will be available to you if you wish to receive one. You may also obtain a copy of the current version of our Notice of Privacy Practices at our website, http://www.ashlandmmc.com.

Right to Provide an Authorization for Other Uses and Disclosures: The covered entity will obtain your written authorization for uses and disclosures that are not identified by this notice or are not permitted by applicable law. Any authorization you provide to us regarding the use and disclosure of your medical information may be revoked at any time in writing. After you revoke your authorization, we will no longer use or disclose your medical information for the reasons described in the authorization. Of course, we are unable to take back any disclosures that we have already made with your authorization.

Right to File a Complaint: If you believe your privacy rights have been violated, you may file a complaint with the covered entity or with the Secretary of the Department of Health and Human Services. All complaints must be submitted in writing. You will not be penalized for filing a complaint.

To file a complaint with the covered entity, contact the Privacy Contact listed on page 8 of this notice.

Changes to this Notice

The terms of this notice apply to all records containing your medical information that are created or retained by us. We reserve the right to revise, change, or amend our notice of privacy practices. Any revision or amendment to this notice will be effective for all of the information that we already have about you, as well as any of your medical information that we may receive, create, or maintain in the future. Our organization will post a copy of our current notice in the Hospital in a prominent location. You may request a copy of our most current notice during any visit to our organization.

Questions

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If you have any questions about this Notice of Privacy Practices, please contact the appropriate Privacy Officer listed below.​

Covered Entities and Privacy Officials Included in this Document:

  • Memorial Medical Center, Inc.
  • Privacy Officer – Wendy Kreinbring, (715) 685-5535
  • Privacy Contact – Patrick Miller, (715) 685-5185
  • Superior Anesthesia Associates, Ltd.
  • Privacy Officer and Contact – F. Daniel Rochman, M.D. (715) 682-2206
  • Radiologists Associated in Duluth
  • Privacy Officer and Contact – Maggie Wilson, (218) 722-3700
  • Ashland Pathology Service
  • Privacy Officer and Contact – Keith Allen Henry, M.D., (715) 685-5440
  • Providing Behavioral Health Services:
  • John F. Hussa, M.D. A.O.D.A.C., Privacy Officer and Contact, (715) 682-4555
  • James Eldon Lean, M.D. S.C., Privacy Officer and Contact, (715) 373-5388
  • Marcus Desmonde, PhD., Privacy Officer and Contact, (218) 590-0345